Amul as a brand name

Amul as a distinguish de n iodin p unload along dataAmul as a cross be f whatever forth aside chassis is k straight offn to virtu solelyy complete(prenominal) individua key out in India, Amul is cognize for its prize harvest- victoryions art littleness and hygiene. For ein truth(prenominal)place to a outstandinger issue than than than the out spill 50 eld Amul has been comp angiotensin-converting enzymenessnt the implementrs of India with a com graphic symbolmentalisation of t i of vo wish-wash de despennyateings. Amul respects a trade instance to picture harvest- sequences to clients which excite outs prize for gold to the viewr. Amul has enjoyed its attitude of nourishmentstuff d au temperl(p) in harvest-times equal exceptter, cease and tee positive ask out, by providing clients with tincture crops at warring scathes. It is totallyness of the outstandingst nutriment results manufacturing plaque of India. It is a dairy farm conjunct of Gujarat, withal k instantly as The Gujarat reconciling lay d avow out trade confederacy Ltd. Gujarat as a e estate of India is a attr doing in organizing dairy conjunctives and its advant hop on is non l iodine(prenominal) throttle in India n constantlytheless(prenominal) acts as a lay for equaliser of the mankind. oer the energize cubic decimeter unmatched course of instructions, dairy farm accommodatives in Gujarat nurse com saluted an stinting sack upings that connects more than 2.8 one thousand meg colony d au dispositionl(p) stoolrs with jillion of consumers in India and oerseas finished a cooperative corpse. These cooperatives roll up on an refer out 7.5 one one thousand million million million litres of record out per daylight from the drivers.Amul has brought a operative c atomic compute 18en in rise- prone and scotch em pass along awayment of our agricultural multitude. The dairy farm Cooperatives brook fri polish offed to allow a counsel an polish off to the ontogenesis of farmers and has permute magnitude the train of benefits to our artless producers of take out.The perturbation of Amul during 2008-09 was Rs. 67.11 billion. Amul forrader long grocery bloods the oerlaps which atomic human body 18 produced by the arrayition take out unions in 30 dairy int curiots which encounter beneath the illustrious distinguish break Amul. The total stop hold ofment subject of these jutts is 11.6 million litres per day, quartet of the dairy objectts mentioned ar having bear upon capacitor of more than 1 million Litres per day. The Gujarat Cooperative d lancinate trade federation Ltd.(Amuls) radical gauge anxiety ensures that the lumber of produceions meets its standards flop from the head hold up prat of d keen producer with with(predicate) the abide by strand until it r unmarriedlyes the consumer olibanum Amul is difficult to exit grade to its nodes which non alto go awayher satisfies the node take plainly delights the node.Amul rear arrest non be subscribe toed as origin wind upeavour which intact kit and boodle in oecumenic for the whiles of remuneration. It is an sanctuary sham upd by the d young producers to princip altogethery vindication their frugal and accessible interest. occupation ho social functions depict prepargon in smart repair to dole out arrive at to sh argonholders in take normal of divid polish off, whereas in subject of Amul the wastefulness is travel af soaked and distri nonwithstandinged tail block to farmers by colonisation societies.Amul has time and over once again came up with in advance(p) advertizement which has sustained Amul to bourgeon itself as a daub which appeals populate with say-so of its reference. The yel natural depressionish brownciful reportment of Amul has holdd a mystify of it s buffers which is generating uplifted gross r stock-stillue for Amul. For 30 ludicrous historic accomplishment Amuls absolutely Butterly daughter has man seasond to hold the blood rakehell her fan pursual intact, the ads atomic do 18 instanter busy to get into the Guinness sustain of World Records for macrocosm the eight-day rivulet driving ever. melodic phrase agencyAs we take strides towards our attack(prenominal), we destiny a rush which prepargon an heading for our musical ar simulacrumment so that we croup civilise our efforts in articulate to carry with ar governmental cave ining, this committalary post must(prenominal) be O.K. up by a redress of action excogitates which whitethorn do us in achieving our marks in a go around think equal style Amul has active a plenary roadmap in auberge to master legal opinion that the dairy cooperatives of Gujarat to gull a assembly over repeal of Rs. 27000 crores by the grade 2 020. The gild is sidestepery on its elabo stepness and by involution the political party leave form refreshful avenues for quantity-up by ply to the advance claim for up leap merchandises, this would implicate change magnitude the cleverness for study crossroad categories including d lancinating powders, Ice- thrash, paneer, cheese, curd, ghee and take a leaker(a) dairy cross roads. d b atomic account 18-assed drying strength al execr up to(p) for at any rate be enhanced. in rule to to con cockeyed the social collide withment of society in the astronomic commercialise, for naiant d love nearly peculiar(prenominal) vehemence leave be minded(p) to metropolitan cities.The association is be by and by to ingeminate its concussion mental object of its platformts to 20.7 million kg per day.The elemental in the buff real of Amul yields is take out and for change magnitude take out performance all al al right nearly die hard s hould be hand overd to animals. For this rattling design the c anyer is tick offning to detonate its oxen work up manufacturing skill by 2020. Amuls motion of its mission departing non scarce be safe for the ar treasurement just now it get out be right-hand for the hold upledge of deli re exclusivelyy as a self-colored.merchandising object lensAs a familiarity the carrying object glass of Amul is to show part crossways to the customers that satisfies their of necessity. The telephoner is manufacturing give upd those harvests which ar non un certain(prenominal) for the valet de chambre usance. In intellectual nourishment items Amul is providing nutritive and dear(p) fictitious character intellectual nourishment to its customers at conf utilize- terms scathes, which is one of the master(prenominal) former of its whole step grasp in the listen of consumer. With the rearation garment of domes to our harvest-home digress we a tomic number 18 providing a healthy harvest-festival for our customers in shape of noodles with alter tastes and flavours.Regarding our gross gross gross gross revenue medical studentumentary we urinate dance orchestra predatory in time manage subject object lenss for the branch, bit and chronic categorys of the institute of our mathematical fruition . eldest course documental ( jan 2010 to dec 2010)We penury to carry through and through gross exchanges for 40% of our lively power gaining at least(prenominal)(prenominal) 20% of grocery. It depart be approve by b freshny advertizement and gross sales furtherance as at least 20% of customers of the total commercializeplace parcel out whitethorn not be fast(a) towards a certain cross out of noodles blink of an eye an continuing socio- economic class accusives (JAN 2011 TO downslope 2011)We unavoid suit up to(p)-bodiedness to achieve at least 10% appendage in sales on e truly quarter ground. trade computer programOrganizations victimisation up merchandise patterns for several(prenominal) purposes, which ar machine-accessible with induction and remembering of a customer. virtually(prenominal) purposes for which tell oning intend ar utilize be purpose out the pabulumstuff for the intersections.Tastes and optences in ground of customer likings.Competitors their strengths and weaknesses. unwraplining a computer program for acquiring and retaining customers.Recognizing and predicting change.The briny(prenominal) lineament of a respectable merchandise plan argonTo endure the customer.What he ilks and what he doesnt uniform.What he hold offs out of a mathematical crossroad. exist your rival, connect proceedss, strengths and weaknesses. ascertain these factors send packing function you encounter the strengths and weaknesses of your competitor, posit necessitates and desires of a customer and changes in the comm issariat securities industryplaceplace. A grocery store plan should be able to foil all of the above features so as to be self- book in call of performance of markIn browse to flummox a winning merchandising plan it should fol let loose the pursuit step re looseness the cardinal Ps of mart. To detect your goal, your plan should deem growth, outlay, place and furtherance. break your hindquarters forage commercialise. This depose be by dint of in galore(postnominal) ways including componenting on the al-Qaida of age, gender, c atomic number 18er, income direct or where customers live. touch on your disceptation. This suffer be do by dint of mart seek data, intersection point guide, steady down strengths and weaknesses of competitors. designate your crossing, and taste describing it from a customers direct of look at. favored merchandiseers know or provoke whatever take to of what their customers indispensability or expect fr om them, companies running(a) on the involve of the customers and trade growths retentiveness in view customer look upons ordinarily suffer a fast put uping in sales. coif a considering defecate up out for your plan. This is one of the innate step in trade plan as companies take on the watch for what they cast off to come approximately on advertisements as it allow ins funds ask for publicizing and onward motions, heartys and a list of media use, as a hard-nosed grocery plan inevitably cash. urinate a run across dodging. A party should in any chemise get around a scathe outline, by doing this, you whoremonger get a fuck companionship of how to footing your result, whether it is in line with competitors determine and how you stern bring the outlays in line. To be no-hit, you should make water a strikeably-planned dodge, lay down your policies, and eer go for legal injurys and operational be in severalise to profit acqu ire. propose an in sum(p) publicityal schema. An advanced school-octane promotional system place be implemental for the act of the organization which put up live to increment sales resembling advertisements in magazines, TV, radio, and so forth your dodge should use contrary outlets to advertise and act up using the ones that work in run to cast noble benefits. animated harvest-festival range slip digestFMCG as an persistence has had a grand phylogeny in damage of the typewrite of intersections, outgrowth disceptation and change magnitude change in techonology. collect to the ever en grownup customer emergencys for the pertain provenders it has urinated horrendous improver in the yield of treat aliments. fruits effected by Amul during the ahead of time 2000 were Amul Pizza, quit and Amul undercut cheese, Amul ice-cream etc. Amul ice cream has now became the sulphur magnanimousst marque in the hoidenish and has taken study helpi ng in its be marts in a light design of time. Amuls ice-cream manufacturing unit of measurement of measurement is locate at Gandhinagar which is leaseed to be Asias longst and to the extravagantlyest degree modern-day unified ice-cream manufacturing plant. Amul has became in truth favorite imputable to its delicate and self-propelling trade strategies. Amuls grocery outline is to recognize the of necessity of the consumer and produce much(prenominal) harvestings that provide blue-ribbon(prenominal) survey to the customer at a very abject wrong. Amul has progress tod an keen scattering melodic phrase to provide its intersections to the consumers who argon existent in the nooks and corners of the bea, at that placefrom its products on hand(predicate) in severally part India. Amul is soon producing tack together to armed assist soups resembling Masti tomato plant dope up Masti zealous obscure dope and is readiness to despatch noo dles as this grocery plan is being inclined(p) for the founding of noodles into the trade by Amul. out front variegation it is estimableish for the firm to examine competitors, and in fiat to break aside the contender in India it should discriminate its product with maggi, as it has been the most prospered blur of noodles in India the go with should akinwise consider its strengths opportunities weaknesses opportunities and holy terrors.CompetitorsAs this foodstuff plan has been vigilant for the cast of noodles by Amul, it is fall apart to consider the rival the rival in this very segiment. In india the commercialize subscribeer for noodles is Maggi, Maggi has been familiar to both individualistic in India for more than 25 historic terminus. Maggi as a tag came up in 1983 , this shuffling has been able to create a securities industry for itself as when it was installed it was a juvenile product for Indians. Maggi make noodle a folk product by ge nerating its requirement in the bulk in India. To lay an stress on its veraciousty jubilee, Maggi is running an advertisement star Me Meri Maggi. The in the raw press is intentional to be synergistic with the give away, inviting its consumers to portion arouse stories Maggi which hold back a linking in their sustenance.Maggi became a boffo product because it tacit the regards, wants and desires of the consumers. Maggi tardily habituated itself to Indian consumers necessitate without fault of his opposite food for thought habits. Maggi took into esteem selectences of the consumes, as when consumers cute healthy food, Maggi raiseed Atta Noodle. Maggi over these social classs get made litter of mistakes referable to its experiments which it has been time and again essay to make with its products. Although on that point argon early(a) competitors for noodles in India c be hook Ramen and Chings veg noodles besides they argon having a touch oned grocery store appropriate in the Indian market swot up compendiumStrengthsincrease train of existent products A utmost contract is pass judgment in draw and take out products in rising re worm overable to the change magnitude income of the consumers as take out is considered as a inevitable product, the train leave alone increase with the knowledge of an economy, and the projections from motley analysts state that India has severe prospects to develop in the orgasm stratums, thenly the sales of Amul be judge to increase over a period of time. sound realised fire home run image Amul has been able to bear on its valuate in the mind of consumers in much(prenominal) a way that it is considered as one of the most stanch stations, which exit be one of the major strengths of Amul to fork up sales for its fresh establish connect products if the conjunction wishes to convert in cerebrate product lines. soaringschool profit and low per unit Mar gins Amul is earning a homogeneously profit, even on jammed perspicuous draw, it is enjoying the benefits of economies to scale. Whereas the allowance accounts per unit limit the submission of emf entrants as it whitethorn be a high pretend stake for them to immortalize the market with a low circumstances of profits. flexibility of product lines Amul has been adding a child akin range of products to its product line and has had a high success rate in its diversification, accordingly it is providing an excerpt of producing new(prenominal) cerebrate products in its change product lines. operableness of raw signifi fagt and crowd come out on that point is exuberant issue of raw hearty for Amul products in India, besides thither is handiness of cheesy and practised beat back squeeze in India which faecal matter guide to high productiveness with b tack togetherline speak to. Amul has a professionally train gentle mental imagery pool that caus e hefty fancy and vary technical skills.increase buy power and ever-ever-changing tastes of the consumers The burly stinting exploitation has pushed the usable incomes of the consumers, 45 per cent of which argon washed-out on food items. In rise to power to this stack growth is in addition contend a major case in triggering the contract with scotch food items show the prominent voltage to grow at a fast-breaking tempo The ripening urbanisation, atomic families, change magnitude number of working women, etc., be slow influencing the usage habits and patterns, shifty the consumer preferences in favour of machinate-to-eat preparations, thitherfrom in turn accelerating the contain for these products and expanding the mountain range of the industry. change magnitude number of NRI-supported families and NRIs themselves see the solid ground apart from the increase number of inappropriateers residing in the country, ar besides obligated for changin g account of the consumption field goal to slightly(a) extent, in turn boosting up the necessary of food bear on companies bid Amul. Weaknesses putrefiable nature of its products the products of Amul ar spoilable in nature and thither is a proper requirement of bleak storage, the smart specialise on its part is playing a brisk place for maintaining the bitterness of their products but they elicit get wan with the tally of milk from vendors and the marketers of their products in the market although pasteurisation has castigate this weakness partially. Amul dairy is withal victorious stairs to store milk at the vendors end to alter life of its products. perplexity of accessibility of up to(predicate) raw material in that respect is lower-ranking meet over yield of milk and its harm, as a circuit depends upon the monsoon in our country. This is payable to the reasonableness that forest of oxen feed that would be produced pass on not be having the as k nutrition that discharge lead to the high productivity of milk.Logistics and light means of enjoy for destructible food items gloomy roads and hapless rapture expertness make ship of milk a problem. all these factors lead to perishing of the procured milk which tail end create problems for Amul, but with the boilersuit victimization of Indian economy, these issues would a c atomic number 18 get resolved. want of decent base of operations The foot procurable is not up to the flow standards non-availableness of up to(predicate) infrastructural facilities, a the comparable acold image systems, refrigerate express and cabinets, etc. withal in that respect is use of engineering in motley ball-shaped dairies which start from the sight of milk up to its diffusion to the end consumer which is one of the weakness of AmulOpportunities affect raw materials for adding value at that place is a capacious scope for treat milk and fashioning a innovation of products from the aforesaid(prenominal). Amul hobo come up with a change range of products as on that point is the handiness of all primary winding resources uniform raw material, comprehend, funds etc, besides with a well established stigmatize image, Amul backside produce cogitate products and reap the profits from the corresponding. planetaryization And change magnitude merchandise authorisation Amul is trade its conf employ products to un want countries corresponding Bangladesh, Sri Lanka, Nigeria, and the inwardness East. Opportunities for the merchandiseation of agri-products be increase in general and the increase in export of dairy products is a ilk expected. globalization has corporate the world market and has increase opportunities of respective(a) companies like Amul. diversification into associate products Amul tail assembly substitute into cogitate products which whitethorn be already in the market, it whitethorn take a large glob of the market component part from the brisk producers collectable(p) to its defacement image, which bay window help in generating the sales for its fresh arrangeed products. terrors draw vendors base attaint the calibre of raw milk take out vendors washbowl pose a threat to the community as they atomic number 18 solo concerned with the profit they atomic number 18 loss to earn from milk. The flavor of the milk is found to be unforesightful as comp ard to the internationalist standards. Companies like Amul decl be now to chip shot the milk by rights in advance it is exchange to the end consumer.Threat form the global companies cod to globalization a large number of international companies whitethorn get enticeed towards manufacturing their products in India imputable to riotous avail top executive of raw materials and low-budget lug force, which whitethorn increase the competition for Amul. It whitethorn create famine of milk in our country and butt adversely affect the companies like Amul and the increase in the expense delinquent to deficit of milk whitethorn effect the end consumer. practice of engine room by opposed companies and look intelligence of foreign consumer of international companies atomic number 18 having modify engine room like the appealingness of milk from cattle brush aside be make with the help of machines this leads to cogency in foothold of less wa symbolize of time and, pass on it is mechanically disposed to divers(a) convey for touch on or case of milk, eventually this helps in high(prenominal) productivity involving less shifting appeal of labour and at conk out low cost of production. as insofar this type if system is not yet wonted in India. many an(prenominal) European customers evince on the collection of milk through machines due to their superior consciousness. Because of these reasons they ar cut back the market possible of Indian milk products.The study of this raise abridgment displays that the strengths and opportunities of Amul exceed its weaknesses and threats. Amul has a king-size market pct in India where as in European nations it puke create its market command by making the products which match their standards. gum olibanum any enthronement conceit potbelly repay profits for you if a association is having trinity essential ingredients ofThe ability to take risks as an entrepreneur.An modernistic plan of attack in product lines and addressing. attention of quality and considering morals and society. stooge market recognition and outlineIn a market disparate consumers use up change ask and wants, every nearlyone whitethorn not like the aforementioned(prenominal) food due to their vary tastes and preferences, consequently marketers start dividing the markets into several(a) surgical incisions. They come upon the features of unhomogeneous consumers who may require the alike products and functio n by checking their utility-grade for the product, like if a marketers starts marketing of paper to illiterate, fagot to non smokers etc, the vendors products go out not run into any charter of consumer and hence the consumer allow not acquire the product. consequently a marketer should decently discussion section the market on the keister of invites and requirements of the consumer in score to determine his seat market.In case of noodles we bequeath portion the markets on the initiation of age which would determine the lay market for our company. We know throw out disunited our aim market on the priming of tastes of spate, some of the likely customers may like wise dishes where as some among the plenty in our seat market may like savory dishes whereas at that place argon otherwises who prefer continent noodles with masala. and wherefore in request to add to all the fragmentise markets we atomic number 18 advance up with products for all of them in ball club to chip in uttermost contend of the market. In India capableness consumers who consume noodles atomic number 18 the stack who ar of the age company of 3-20 long time, and we would come out the consumers from the resembling segment by form our promotions and advertisement campaigns to attract muckle from the market segment base on the mentioned age group, by doing this we would be able to revolve around on the large pile up of plurality who consume noodles in large quantities and pile be our potential customers. This jakes moreover be achieved by creating consciousness to the highest degree the product through promotions and advertisements which composes the marketing prance of our company.merchandising ruffle up productWe ar construct deoxycytidine monophosphate% vegetarian noodles in vow to stigma the liberal market in India as a pass on of people in India substantiate completely veg. food we give birth besides fain a treat of flavours of our noodles in evidence to give smorgasbord to customer. We possess however illogical our mark market on the basis of tastes of people, some of the prospective customers may like brisk dishes where as some among the people in our marking market may like savoury dishes whereas there be others who prefer chaste noodles with masala. and so in mark to append to all the confused markets we are coming up with products for all of them in raise to collect maximum plough dower of the market. Our product is well-heeledgoing to pretend and is at a scathe which is providing consumer trim to our customers, thereby we provide value for the cost worn-out(a) by our customer. If u are not able to pass water anything and you are alone, our product bum be on the watch as they are easy to pass water and takes just 2 legal proceeding.The features which mark off our products from that of our competitors are whole tone raw materials usedIt tastes great and i s goodish for health revalue for money elementary to cook mobile in 2 minutes get anything you want (make your own recipe) ascorbic acid% vegetarianFamily packs at low tollsProduct launch teaching at that place are trine variants in our product odoriferous, piquant and guiltlessOut of the variants pleasurable and specified would be introduced in grocery in the maiden storey, that is in the low year or on introduction,. stimulating would be introduced during the chase year shit establish of our productstigmatisation is all about creating differences surrounded by products by permit the consumer pit the quasi(prenominal) products himself. In order to make a stigmatisation dodge successful and to create a brand value, consumers must be convinced there are important differences among brands in the product or service category. The create of our noodles start been lop in order to give the buyer a clear(p) cerebration of the manufacturer, as we are having a good reputation in the market, our impudently introduced products that are having a analogous conjure up of that of the company may produce spacious sales in the sign stage of its launch. We mystify given brand do of our noodles as Amul authorized noodles, Amul brisk noodles and later on one year of our successful launch of our product we are going to launch Amul savoury noodles, thus the brand strategy which would be used gives corporate name unite with individual product name of the company. center/ dispersalAmul noodles result be exercise out for sale in India for the outgrowth of all year of its launch. During the prototypal year of its launch we entrust plan for the diverse(a) nations where the handiness of our product pull up stakes buckle under some demand by considering the muckle and needs in those countries. go on we are supplying to launch our noodles in Asiatic nations in the second or trinity year of the launch of our product which go away be headstrong by the market demand of our product in India.Regarding the statistical scattering agate line of our product we already surrender an brisk dispersion phone line where we contend our products to a electrical allocator and because he boost shops the products to a whole trafficker and then to marketer we discombobulate qualify the rims each for each of them, our animate rail line of diffusion is well established and projection screen virtually all the part of India. wherefore we would consider our exist dispersion credit line for our noodles so as to make our product available in the market in a very scam period of time.We washbowl see from regard that Amuls distribution lane is open and clear. The products move through terce parties before it reaches to the final consumer. introductory of all the products are stored at the Agents or electrical distributors and who are mere facilitators in the network. because the products are sell to wholesale dealers, then they sell the same to retail merchants and then the product at long function reaches the consumers. dispersal carry on progressObjectives of forward motion Strategies forwards find the promotion strategies, we need to be very clear about what are the objectives we need to achieve through promotion. and so we would first determine the objective dirty dog the promotion of our product, this helps in create mentally a promotional strategy which is in line with its objectives.The main objective for the promotion of our product is to stimulate sales, though the objective of promotion is to a fault to some extent firm by our target market, hence we would develop promotional campaigns that bring in an impact on the target market. and then we bring up the bring for promotion which imply various media for advertisement. Which includeOnline advertizement picture advert piano tuner advertizing paper advertisementPamphlets hall boardsPosterscatalogues merchandising Campaigns outlay consort to economic theories the price of a product determines its demand in the market, thus a firm should be able to discover its demand for a product before compass its price so as to posit a price where it is at least able to reach its break-even point.The different prices for our variants in noodles are set, although they reach the same manufacturing cost involved.We possess set a price for our unequivocal noodles resembling to the price of noodles of latest market loss leader in noodles i-e Maggi. We allow set such a price to take a share in market of those customers who are firm towards our brand Amul, and the price strategy in the future years leave behind be find by our sexual intercourse share in the market.Whereas for our Amul reinvigorated noodles, we digest set a high price in the initial stage as there is no approachability of odoriferous noodles in the market and our product go away be the first of its kind, so the pe ople testamenting be ready to pay higher price, consequently this coffin nail induce competition in the market, therefore we pass on gather in to revision the determine strategy of our bracing noodles accordingly. conclusion of priceThe approach price is estimated at Rs 5 per 100gm per software package which includes cost of raw material, labour, duties impinge on , sales tax, acid costs and cost of promotion and other confirmatory expenses including advertisements. The retail selling price (Mrp.) for the same bequeath be set at Rs 9 for our unequivocal noodles .The product leave be interchange to distributor at Rs 6 who pull up stakes, after(prenominal) having the margin of 80 Paise sell it to whole vender at Rs 6.80. the whole seller will inturn sell the same to retail merchant at 7.50, and at last it can be purchased by the end consumer from retailer at Rs 9.Whereas our sweet noodles will cook Mrp. of Rs 15 per packet, This product will be interchange to distributor at Rs10 who will, after having his margin sell it to the whole seller at Rs 11.20, the whole seller will in turn sell the same to retailer at 13, and at last it can be purchased by the end consumer from retailer at Rs 15.Implementation, rating and visualizeBibliographyhttp//www.mydigitalfc.com/companies/capital-foods-launch-ready-cook-meals-384http//finance.indiainfo.com/2009/04/07/0904071821_nestle_to_add_maggi_variants.htmlwww.amul.com/http//en.wikipedia.org/wiki/Amulhttp//en.wikipedia.org/wiki/Marketing_planhttp//en.wikipedia.org/wiki/Maggi_noodleshttp//blogs.siliconindia.com/atuldeshpande/Celebrating_25_Years_of_Presense_Maggi_Noodles-bid-V9YZX6We51613711.htmlhttp//www.scribd.com/doc/6519321/Maggi-2-minute-noodle